Smart video distribution puts your content in front of the people who matter
Imagine working so hard on creating the perfect piece of video content only to find that it barely has any views, let alone generate leads or drive sales
Or worse, the wrong people see it. Imagine your new branded web series on skincare ends up on a sports news website. At best you’ll get a lukewarm response, at worst you’ll alienate and annoy people.
Smart distribution makes your video feels like an appropriate extension of the content your viewers are already interested in.
Ultimately, you want to reach your target audience in the places they enjoy spending time, without interrupting their user experience. That’s why, video distribution is vital.
Through our audience research, we know which sites, blogs, brands and social media platforms they engage with. It allows us to come up with a distribution plan that capture the largest and most targeted audience possible.
Why you need a video distribution strategy
Use your website
Make the most of your existing channels
Giving your videos maximum reach on your existing channels. That includes your blog, YouTube channel, Facebook, Twitter, and email list. Placing content in places where you have established relationships help you gain maximum exposure for minimum spend. We think about:
- Social media followers: The first to get on board, increasing traffic towards your video.
- Industry forums and editorially managed sites: if you contribute to forums, now is an excellent time to submit an article your users will find relevant and useful. With a link to your video, of course.
- Email: a personal way to get in touch with contacts, customers and anyone who’s expressed an interest in your organization.
- Online advertising: using search engine marketing and ads to target customers.
Target influencers to access a wider audience
Influencers can give you access to a larger, highly relevant audience that otherwise wouldn’t come across your brand, through content seeding. Think bloggers, forum managers, industry experts, and even celebrities.