The better the video-marketing strategy, the better the returns
That’s a fact!
Venturing into the video marketing world in Dubai and Abu Dhabi, is potentially a game-changing move for your marketing effort
A good video marketing strategy will not only research & highlight the most profitable ways of enveloping your video content within your overall marketing objectives. But will also plan the superior performance of a standalone video marketing funnel.
Whether it’s your first foray into video marketing planning or you’re already a convert, the importance of a well-researched strategy cannot be overstated. We’ll help you decide who you’re targeting, what you want to achieve and your measures for success. It’s all about making sure your video content is aligned with your company’s bigger objectives.
Video Marketing strategy captures your target audience’s attention, engages with them and furthermore, generates sales leads
Doleep Studios created and delivered promo videos that have more than 45 million views and have 6 million social actions
Promo Video for Expat Motors.
Our video-marketing strategy framework
Here’s a brief outlook of the main steps we go through when we’re coming up with a video strategy, with the juicy details saved up for a face to face consultation.
1- Your Brand and its Offering
Firstly, we immerse ourselves in your business; discovering why what and how you do what you do. As well as what makes you different, who you’re targeting, who the main competitors, peers, and influencers are. And more importantly, what you want to achieve.
2- The Market and it’s Needs
Secondly, comes market, business, and customer analysis. This is where we’ll define the triggers, barriers, and opportunities to reach, engage and lead our ideal customers to act.
3-The Strategy and Metrics
Thirdly, we’ll work on targeting and messaging. As well as giving recommendations on timings, budgets, tools and platforms. Moreover, we specify the measurements used to track results.
4-Results and Improvements
Finally, we’ll optimize the strategy monthly, by measuring and analyzing performance indicators, testing different variables and continuously bettering the results.