Sales Funnel Video Marketing: a Service that Skyrockets your Sales
Now available in Dubai & Abu Dhabi
Video is proven to be the most persuasive mode of communication. But, even the most beautifully crafted video will remain ineffective if not made relevant to your customers at every stage of their journey. This is where our sales funnel video marketing comes into play!
Do you feel that your video marketing campaign is not doing as well as it should be?
Your customers go on a journey from being introduced to your services, to making a purchasing decision. This journey is known as sales funnel.
Sales funnel is the path your prospects take to buy your product or service. Some people never leave the top of the funnel, while others move all the way to the end.
Your sales funnel exists whether you’re aware of it or not. However, if you can successfully navigate your audience through the different stages of the funnel, you’ll witness a massive increase in your sales.
Wyzowl’s annual marketing survey found that video marketing usage increased among brands to 87% in 2019 vs 63% in 2017. Yet many marketers make the mistake of using video only at the top stage of the funnel failing to address prospects at a different point in their customer journey.
Our sales funnel video marketing campaigns, are especially designed to meet the requirement of every stage of your sales funnel. Consequently, having a huge impact on the behavior of your customers, hence, leading them to the very end of the funnel, where they buy your product or service.
Sales Funnel Video Marketing by Doleep Studios, is a targeted video package widely used in marketing and sales. It interacts with the customer at each stage of the funnel with a relevant video message, taking the prospect from brand awareness to purchase
Video marketing for your entire sales funnel that increases sales and effectively engages thousands of sales leads
This is the different stages of the customer journey, featuring the best video production practices for each stage
Understand the Different Stages of your Sales Funnel
Understand the Different Stages of your Sales Funnel
To increase company sales, it is crucial to recognize not only the different messages each video needs to communicate, but also the most effective type of video to carry out this task.
aWARENESS
Audience Status: Have a need or a problem but still unaware of the exact solution required
Objective: Create visibility, reach new audiences
Best Videos: Brand story & educational videos
iNTEREST
Audience Status: Have superficial idea about the brand and its offering
Objective: Generate interest in the brand's service or product
Best Videos: Product/service overview & expert advice
DESIRE
Audience Status: Looking for answers to their unique needs
Objective: Elevate the interest level to a point of "liking" or "wanting" the brand offering
Best Videos: Video fostering an emotional bond with the brand & narrow focus with specific problem solution
ACTION
Audience Status: Considering whether to make the purchase
Objective: Communicate credibility, expertise & encourage action
Best Videos:
Promotional with a direct call to action
& customer testimonials
Our measures for a successful sales funnel video marketing
We look at your overall objectives, research your audience and consider the context they’ll be viewing your videos in. So every video we produce is backed up with solid reasoning and geared towards getting the right results. That’y why, before we get the cameras out, our team will come up with the most effective Video Campaign Strategy
Then we track your conversions rates. For instance, how many sign-ups and click-through do you have.
Does your video campaign successfully grab new audiences’ attention? Moreover, does it build their trust to leave their contact information, leading them to new stages of the funnel
And finally, we continuously tweak and adjust your sales funnel video marketing strategy as your business evolves.
