Start your video campaign planning with confidence!
Video campaign planning in Dubai and Abu Dhabi is a unique challenge that we master
When you start out your video campaign planning, there are so many stages where things could go wrong. There are the creative, production, targeting and distributions stages. And it’s easy to get overwhelmed and lose your focus. As a result, your campaign doesn’t do as well as you’d have hoped, despite having put a lot of money, time and effort into it. Which can be very frustrating.
We at Doleep Studios believe that the key to successful video content is a well thought out campaign. For this reason, we will walk you through every step of planning your video campaign. From settings your goals and what you want to achieve, all the way to identifying your targeted audience and setting the right distribution strategies.
Video is proven to be the most powerful medium for engaging people
But just creating video content, doesn’t guarantee success
Planning a successful video marketing campaign
Before launching a new video campaign, we always revisit your company’s wider objectives, as well as taking a close look at your customers. And that’s just the beginning.
Who are you trying to reach?
This one might seem obvious, but it’s always worth taking a step back and examining just how well you know your target audience. We suggest dividing them into different groups. All of whom may have different reasons for watching your content.
How and when should you reach them?
We’ll take an in-depth look at how different groups within your audience interact and make decisions. As well as their communication preferences. We’ll use this understanding to create a targeted approach for each group. Moving them along the customer journey and towards the desired outcome.
How to make sure your content reaches your audience?
Imagine putting all this time and effort into making the perfect piece of video content, only to find that it barely has any views. We believe that video is successful only if it’s seen. For this reason, we set a detailed and scheduled plan to stream your content via the right social media platforms, websites, and blogs.
We also identify the best channels and keywords to optimize your content for YouTube and Google. Ensuring that people find your video when they search the relevant keywords.
A successful video campaign won’t just target the people right at the top of the marketing funnel. But it guides them through their entire journey and lead them to take action. We tailor online video content for each stage of the funnel, everything from general how-to videos to more personalized and in-depth content.